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concept

Jon Allen

The notion of ‘flow’ was developed by Mihaly Csikszentmihalyi. In his seminal work, 'Flow: The Psychology of Optimal Experience', he describes flow as being a state of complete absorption with the activity or situation at hand. It exists within individuals, team and entire organisations.

For me ‘flow’ is a meaningful experience when I feel powerfully connected to what I’m doing and really full of life. It’s being ‘in the zone’ or ‘in the groove’. I experience it when Ben, my 2 year old, gives me a big hug or when I’m bombing down a steep hill on my mountain bike.

I feel very privileged to have had countless flow moments in my working life too – sadly I’m the exception rather than the rule here. In my experience it’s all too easy for people and organisations to stagnate. I’ve seen too many examples, from people who convince themselves they aren’t good enough to organisations who’ve lost all sense of who they are and how they do things.

Flow rarely occurs by way of happy accident - it takes honesty, courage, belief, tough choices, fresh ideas and lots of hard graft to keep it going. In a word it takes ‘innovation’.

We’re on a real mission to put the flow back into people and organisations.

We help people and organisations innovate to get more flow and ultimately grow.